Case Study: Hop Union Brewery triples e-commerce orders with ORCA

Hop Union Brewery triples e-commerce orders in a month with ORCA

Hop Union Brewery, a family-run independent brewery, faced the challenge of transitioning from a traditional cask beer business into a modern direct-to-consumer craft brand. They needed to broaden their appeal to a younger demographic without alienating their existing loyal customer base and required a partner to help future-proof their growth. They enlisted the brand identity services of ORCA to achieve this.

ORCA created a new brand image for the brewery, leading with a quirky mascot and developing a packaging design system with bold typography and illustrations for maximum shelf presence. The refreshed brand was applied across packaging, digital, e-commerce, and merchandise. This solution drove significant results, including selling four times more units of a key IPA in pubs, tripling e-commerce orders within a month, and achieving a 131% increase in social media reach. ORCA continues to work with the brewery on its ongoing strategies.

Hop Union Brewery