Case Study: a global research and digital transformation services provider achieves $200M+ pipeline growth with OrbitShift

How Life Sciences Sales Teams Unlock Precision GTM with OrbitShift

The customer, a global provider of research and digital transformation services, faced significant challenges in its life sciences practice. Teams were overwhelmed by data, missing critical opportunities due to an inability to translate industry signals into actionable sales strategies across complex, multi-layered stakeholder groups and regional markets. To overcome this, they partnered with OrbitShift to implement its industry-specific platform for precision go-to-market (GTM) execution.

OrbitShift provided a solution that included AI-powered account mapping, real-time sales intelligence, and automated translation for regional signals. The platform identified over 2,000 opportunities and delivered pre-approved, compliant outreach content. The results were transformative, generating a pipeline of over $200 million from 35+ opportunities and landing three major global brand logos within just six months. OrbitShift achieved an 85-90% monthly active user rate, making it the backbone of the client's daily sales operations.