Case Study: Ascendion Shortens Time from Intent to Engagement with OrbitShift

Ascendion shortens intent-to-engagement time with OrbitShift and drives 80–90% adoption

Ascendion, an AI-native software engineering organization serving many Fortune 500 companies, faced a challenge in its go-to-market strategy. Its sales team spent weeks on manual account research from various sources, creating a long delay between identifying customer intent and making an engagement. Their key priority was to significantly shorten this time from intent to engagement. To address this, they turned to the vendor OrbitShift.

OrbitShift implemented its sales intelligence platform to surface relevant and actionable signals for Ascendion's sellers. The solution was piloted across 50 strategic accounts and integrated into the team's existing workflow. The results included a significant reduction in account research time, faster movement from intent to engagement, and pipeline growth. OrbitShift enabled an 80-90% adoption rate across the sales team and shifted seller behavior to a more proactive, insight-driven approach.

Ascendion