Case Study: Whitbread – Premier Inn secures planning approval for a new Edinburgh city centre hotel with Orbit Communications

Whitbread – Premier Inn secures planning approval for £21 million hotel redevelopment with Orbit Communications

Orbit Communications was appointed by Whitbread – Premier Inn to support planning approval for a new hotel in a highly sensitive Edinburgh city centre location. The challenge was to build awareness and understanding of the proposals to convert a vacant office building and to help minimize potential opposition from local stakeholders and the community.

The solution implemented by Orbit Communications involved developing and delivering a targeted stakeholder and community engagement strategy. This successfully built support among tourism and business organizations and resulted in no significant local opposition. This allowed the application to be approved under delegated powers, enabling Whitbread to proceed with its £21 million investment.

Whitbread – Premier Inn