Case Study: Society of Occupational Medicine boosts OHAW2025 visibility with Orbit Communications

Society of Occupational Medicine boosts #OHAW2025 uses by 49% with Orbit Communications

The Society of Occupational Medicine (SOM) sought to raise the national profile of occupational health and position it as a strategic partner to HR professionals. Orbit Communications provided public relations services to address this challenge for the annual Occupational Health Awareness Week (OHAW2025).

Orbit Communications developed a targeted communications campaign, which included a YouGov survey, thought leadership articles, and a flagship HR Professionals video. The results for OHAW2025 were significant, with engagement from 49 partner organizations and a 49% increase in the use of the campaign hashtag. Orbit Communications secured media coverage and delivered strong traction, laying a foundation for continued success in elevating the understanding of occupational health's strategic importance.

Society of Occupational Medicine (som)