Case Study: Invest Barbados boosts Scottish trade mission awareness with Orbit Communications

Invest Barbados raises the profile of trade missions with Orbit Communications, securing agreements across 5 sectors

The customer, Invest Barbados, faced the challenge of promoting Barbados as a destination for inward investment and encouraging Scottish businesses to explore new export opportunities. To address this, they appointed the vendor, Orbit Communications, to deliver a strategic public relations and communications program for a series of international trade missions.

Orbit Communications developed a media relations campaign to raise awareness of the trade missions and attract high-quality delegates. Their solution involved producing press releases and feature content to promote investment opportunities and showcase existing commercial successes. The results included generating extensive media coverage, securing commercial agreements across multiple sectors, and successfully building momentum for stronger future Scotland-Barbados business links.

Invest Barbados