Case Study: Friends at the End achieves confident, consistent media presence with Orbit Communications

Friends at the End reaches 14 million people with Orbit Communications

Friends at the End (FATE), a charity focused on healthcare, faced the challenge of preparing its Board of Trustees for intense media scrutiny surrounding the debate on Scotland's Assisted Dying Bill. They appointed vendor Orbit Communications to deliver a bespoke media training program to equip their spokespeople with the necessary skills and confidence.

Orbit Communications designed and delivered a full-day, tailored media training program that included realistic interview simulations and personalized feedback. This solution successfully provided the board with the message discipline and practical skills needed to handle extensive media engagements. The results were significant, with FATE's spokespeople securing an estimated 14 million opportunities to be seen or heard, ensuring they became a leading and credible voice in the national conversation.

Friends at the End (fate)