Case Study: David Lloyd Edinburgh Shawfair secures planning approval and strong pre-launch demand with Orbit Communications

David Lloyd Edinburgh Shawfair secures planning consent and drives record membership enquiries with Orbit Communications

Orbit Communications was appointed by David Lloyd Edinburgh Shawfair to support the planning process and launch of its new health club. The challenge was to navigate the statutory consultation and secure committee approval while raising awareness of the new facility and its benefits to the local community and economy.

The solution implemented by Orbit Communications was a fully integrated communications programme that included a bespoke PR, public affairs, community engagement, and marketing strategy. This hyper-local campaign successfully secured planning consent, generated significant media coverage and stakeholder backing, and delivered a pre-launch campaign that resulted in record levels of membership enquiries. Orbit Communications helped establish the health club as a valued community asset and a major local investment.

David Lloyd Edinburgh Shawfair