Case Study: Modern Fertility boosts community engagement and peer support with Orbiit

How Modern Fertility Uses Orbiit To Provide Critical Peer Support For Its Thriving B2C Community

Modern Fertility, a company focused on fertility, faced the challenge of providing meaningful peer connections for its large online community. Their internal matchmaking program was highly beneficial but impossible to scale due to limited team capacity, leaving many members non-communicative. To boost engagement and retention efficiently, they turned to the vendor Orbiit and its 1:1 connection platform.

By implementing Orbiit's AI-powered matchmaking, Modern Fertility automated and scaled its connection program effortlessly. The solution directly addressed their pain points, resulting in over 600 member sign-ups for the service. The program achieved a 45% rate of members intending to stay in touch with their matches and an exceptional Net Promoter Score of 40, demonstrating its significant positive impact on community engagement.

Modern Fertility

JeeYoon Hong

Anthemis Product Lead