Case Study: Holman Automotive achieves a unified customer view across its dealer group with Orbee

Holman Automotive unifies 65 locations with Orbee

Holman Automotive, an automotive dealer group with a large multi-site infrastructure, faced the challenge of having a fragmented view of its customers due to data siloed in independent dealership CRMs. This prevented them from having a unified view of customer interactions across their entire enterprise. They partnered with Orbee, utilizing its Customer Data Unification and Identity Resolution services, to solve this problem.

Orbee implemented a solution by extracting customer data from the various standalone CRMs and merging it into a single, centralized database. This created one contiguous enterprise-wide customer profile for Holman Automotive. The results were transformative, enabling strategic group-level marketing campaigns and the ability to automatically present customers with matching inventory from across their entire network of brands. This data-driven approach optimized the customer journey and improved enterprise operations.

Holman Automotive