Case Study: Basil Family Dealerships builds one brand identity across rooftops with Orbee

Basil shares 14 dealership rooftops’ customer data with Orbee

Basil Family Dealerships, a dealer group with 14 locations, faced a significant challenge due to its separate data silos. This prevented them from recognizing customers across their different brand franchises, missing opportunities to build loyalty to their overarching group rather than to individual car brands. To overcome this, they turned to Orbee for its identity resolution and customer data unification services.

Orbee implemented a solution that created a cross-rooftop data layer, enabling seamless sharing of consumer profiles. This allowed Basil to launch highly relevant, life-event-driven marketing, instantly adapting to customers' evolving needs. The results gave Basil a major competitive advantage by shifting customer loyalty from isolated franchises to the dealer group itself, achieving 100% friction-free data sharing across all their physical stores.

Basil