Case Study: Assumption Life boosts brand awareness with OrangeSprocket’s integrated marketing campaign

Assumption Life launches a fully integrated campaign across 6 channels with OrangeSprocket

Assumption Life, a well-known insurance company with a maritime focus, sought to introduce its established brand to new markets and increase awareness. They partnered with vendor OrangeSprocket to conceptualize and execute a new, integrated marketing campaign to engage both advisors and consumers while highlighting the brand's personality.

OrangeSprocket implemented a fully integrated solution that included a new brand approach, advertising for print and social media, Google Display ads, custom email marketing, and landing pages. The campaign successfully launched a new era for the Assumption Life brand, letting its friendly and agile personality shine through.

Assumption Life