Case Study: Hamleys boosts in-store conversion with Orangesoft's loyalty app

Hamleys boosts in-store conversion rates with Orangesoft's loyalty app

Hamleys, a major global toy retailer, partnered with Orangesoft to develop a mobile app for a new loyalty program. Their business challenge was to enlarge their customer base, promote the brand on social networks, organize traffic to in-store rides, and increase overall customer loyalty.

Orangesoft designed and developed a mobile app that utilized iBeacon technology for in-store check-ins, navigation, and special offers. The solution included features for earning bonus points through social check-ins and brand quizzes, which could be spent on ride tickets. As a result, Orangesoft helped Hamleys significantly increase their in-store conversion rates by boosting impulse purchases and increasing the time customers spent in the stores.

Hamleys