Case Study: Top 20 Biopharmaceutical Company strengthens patient messaging with OrangeFiery

Top 20 Biopharmaceutical Company strengthens patient insights with OrangeFiery in an all-day summit

The customer, a top 20 biopharmaceutical company (Adamas), faced the challenge of gathering patient perspectives on Parkinson's disease and dyskinesia to inform the awareness campaign for their new first-in-class treatment. They partnered with the vendor OrangeFiery to gain these crucial insights from key stakeholders, including patients and care partners.

OrangeFiery's solution was to convene an in-person summit with patient bloggers and influencers. The insights gathered directly guided the development of the client's messaging and future marketing activities. The results included positive feedback from participants, strengthened relationships with influencers, and an enhanced understanding of how to create impactful disease awareness content.

Top 20 Biopharmaceutical Company