Case Study: a Top 20 biopharmaceutical company achieves a refreshed brand identity and website with OrangeFiery

Top 20 Biopharmaceutical Company launches a new brand identity in 3 months with OrangeFiery

The clinical-stage biotech company SAb Biotherapeutics faced the challenge of refreshing its brand narrative and visual identity to better communicate its focus on type 1 diabetes therapies. With a critical deadline ahead of a major conference, they partnered with OrangeFiery to complete this comprehensive rebrand and website update within a tight three-month timeframe.

OrangeFiery implemented a full rebranding solution, which included developing a new name, SAB BIO, a new visual identity, and a refreshed website. The new brand was successfully launched ahead of the American Diabetes Association conference, where it received overwhelmingly positive feedback from all key stakeholders. The vendor, OrangeFiery, delivered a complete suite of collateral and ensured a smooth rollout of the new patient-centric identity.

Top 20 Biopharmaceutical Company