Case Study: Lowe’s strengthens community relations trust and engagement with OrangeFiery narrative development

Lowe’s builds a stronger community relations narrative with OrangeFiery and 5 key messaging assets

OrangeFiery partnered with Lowe's, whose community relations department needed to develop a stronger brand narrative following the covid-19 pandemic. The challenge was to create a set of aligned key messages that would effectively speak to key stakeholders and showcase the high-impact work the team was supporting.

The solution involved OrangeFiery conducting a discovery workshop with leadership to define key messages and stakeholders, then refining multiple narrative versions for internal socialization. The final deliverable was a core narrative and a leader walking deck to ensure consistent external messaging. As a result, OrangeFiery provided Lowe's with a complete CR brand narrative package, including aligned key messages, a stakeholder assessment, and a messaging triangle with talking points and proof points.

Lowe’s