Case Study: Gossamer Bio achieves a patient-centric advocacy framework with OrangeFiery

Gossamer Bio builds a patient-centric advocacy playbook in weeks with OrangeFiery

Gossamer Bio, a pharmaceutical company dedicated to serving unmet medical needs, engaged OrangeFiery to help them create a streamlined and patient-centric approach to advocacy engagement at the organizational level.

OrangeFiery conducted executive interviews and facilitated workshops to develop a comprehensive Advocacy Playbook. This guide defined the advocacy relations function, established governance, and provided processes and templates, enabling Gossamer Bio to put patients at the center of their work with a structure that met their unique collaborative needs.

Gossamer Bio