Case Study: Gamida Cell evolves its website and messaging with OrangeFiery

Gamida Cell evolves its website in a half-day workshop with OrangeFiery

Gamida Cell, a biotech company, faced the challenge of updating its corporate website and messaging to reflect a new five-year vision and the recent approval of its lead asset, Omisirge. They engaged vendor OrangeFiery to help evolve their communications to be more targeted, impactful, and compliant.

OrangeFiery conducted a comprehensive audit and benchmarking research before developing and deploying updated web copy and core materials. The solution successfully refocused the company's messaging on its long-term market potential and leadership in cell therapy. The updated OrangeFiery website clearly reflected the evolution of the company's corporate narrative and the new status of its approved therapy and pipeline.

Gamida Cell