Case Study: Gamida Cell achieves 138 media articles and thought leadership visibility with OrangeFiery

Gamida Cell earns 138 original articles with OrangeFiery

Gamida Cell, a company transitioning from clinical to commercial stage in biotech, faced the challenge of generating positive media coverage during a period with limited data or regulatory milestones and under significant financial constraints. To address this, they engaged OrangeFiery for a media relations strategy.

OrangeFiery developed creative pitch angles around health disparities, cell and gene investment, and Gamida Cell's scientific differentiator to secure coverage. This approach resulted in 138 original articles reaching over 117 million unique visitors, numerous spokesperson interviews, and the organic growth of the company's thought leadership platforms.

Gamida Cell