Case Study: Gamida Cell achieves 138 media articles with OrangeFiery media relations

Gamida Cell earns 138 media articles with OrangeFiery

Gamida Cell, a biotech company, faced the challenge of transitioning to a commercial entity and needed to clearly communicate its clinical progress, financial position, and corporate restructuring to investors and industry audiences. They engaged OrangeFiery for media relations to help refine their approach to milestone and earnings communications, as their previous high volume of press releases was failing to generate media coverage.

OrangeFiery developed a strategic process to map out milestones and determine the best method for each announcement. They created communications briefs, drafted targeted materials, and coordinated distribution and media outreach. This solution helped Gamida Cell successfully communicate numerous milestones, resulting in significant media impact, including 138 original articles reaching an estimated 117 million monthly visitors and improved analyst coverage.

Gamida Cell