Case Study: Aquinox Pharmaceuticals strengthens stakeholder messaging with OrangeFiery

Aquinox Pharmaceuticals cuts content review time with OrangeFiery

OrangeFiery helped Aquinox Pharmaceuticals, which was shifting its strategy to engage multiple stakeholders as it entered Phase 3 trials for a little-known disease. The challenge was to develop a cohesive messaging hierarchy to tell a new corporate and scientific story for a misunderstood condition with no new treatments in over two decades.

The solution involved OrangeFiery conducting discovery interviews and a media analysis, followed by workshops to align on company positioning. This process resulted in a comprehensive message playbook with priority messages for each stakeholder group. The results gave Aquinox a suite of message materials that cut down on content development time and enhanced stakeholder understanding across all communications.

Aquinox Pharmaceuticals