Case Study: Travel Juneau boosts independent traveler engagement with Orange 142

Travel Juneau achieves 3.5% CTR with Orange142

Travel Juneau, a nonprofit destination marketing organization for Juneau, Alaska, faced the challenge of attracting independent travelers to extend short tourist stays and boost the local economy. With limited prior digital marketing experience and a small team, they partnered with the digital marketing agency Orange 142 to execute a targeted advertising campaign.

Orange 142 implemented a full-service digital strategy, handling audience segmentation, geo-targeting, and the creation of compelling ad creative across multiple channels. The solution delivered exceptional results, including a display ad click-through rate of 3.5% that far exceeded industry benchmarks. Furthermore, Orange 142 became a top referral source, appearing five times in Travel Juneau's top ten website referrers, successfully raising awareness among key independent traveler audiences.

Travel Juneau