Case Study: Pigeon Forge achieves 136% more AI visibility with Orange 142

Pigeon Forge boosts AI visibility by 136% with Orange142

Pigeon Forge, a popular family vacation destination in Tennessee, faced the challenge of adapting to the rise of AI and generative search tools. They needed a strategy to ensure their destination would be recommended by AI agents to travelers planning trips, as failing to do so risked being excluded from consideration entirely. Their long-time agency partner, Orange142, provided expertise and a roadmap using Generative Engine Optimization (GEO) to address this new challenge.

Orange142 implemented a multi-pronged GEO solution, building upon Pigeon Forge's existing strong SEO foundation. This included technical and content strategies to make the site more understandable to AI, plus the launch of an onsite AI chatbot named Ask Martha. The results were a 136% increase in AI mentions for Pigeon Forge and 30-40 daily conversations with the Ask Martha agent, significantly boosting AI visibility and providing valuable insights into traveler intent.

Pigeon Forge