Case Study: Cape Resorts boosts digital performance with Orange 142

Cape Resorts boosts CTR 247% with Orange142

Cape Resorts, a family of unique beachside hotels, faced the challenge of transforming from a seasonal destination into a year-round getaway. After a pause in advertising due to COVID-19, they needed to fill rooms during the "shoulder" seasons with a reduced marketing budget. They partnered with the digital marketing firm Orange 142 to rebuild their digital strategy and simultaneously engage both new and loyal audiences.

Orange 142 implemented a comprehensive digital marketing solution, which included optimizing channel mix and introducing Google Performance Max campaigns customized for the hospitality sector. This was supported by a creative refresh that focused on the emotional experience of a stay. As a result, Cape Resorts saw a 247% increase in click-through rates and a 42% increase in return on ad spend, achieving an exceptional 14:1 ROAS.

Cape Resorts