Case Study: a prominent energy company boosts website traffic and conversions with Orange 142

a prominent energy company boosts website traffic 346% with Orange142

The prominent energy company, a major provider of natural gas and electricity, faced challenges with an underperforming multi-channel digital strategy that resulted in declining website traffic and low call center volume. They engaged Orange 142 to help develop a new customer acquisition strategy and overcome their inability to track leads and manage marketing spend efficiently.

Orange 142 conducted a comprehensive digital audit and implemented a full solution, which included a complete website redesign and the integration of Salesforce Marketing Cloud. This digital transformation led to immediate and substantial results, including a 346% increase in overall website traffic and a 96% rise in off-peak sales. The vendor's efforts also drove remarkable growth in targeted markets, such as a 1,867% increase in Illinois.