Case Study: Penske Media Corporation streamlines real-time content delivery with Orange Logic

Penske Media Corporation scales 9 million assets with Orange Logic

Penske Media Corporation (PMC), a media publishing and live events company, faced significant challenges managing content for its 40 iconic brands and over 300 annual events. With 9 million assets, fragmented workflows made it difficult for global teams to find approved content quickly, slowing down the critical speed-to-publish, especially for rapid-response events. To address this, PMC partnered with vendor Orange Logic to implement its DAM (Digital Asset Management) platform.

Orange Logic's solution involved centralizing PMC's operations by creating brand-specific workspaces, real-time publishing pipelines, and role-based access for internal and external teams. This streamlined approvals and accelerated delivery. The results included streamlined creative workflows, faster content delivery, and a scalable system that made millions of assets accessible and on-brand for PMC's extensive portfolio of brands and live events.

Penske Media Corporation