Case Study: Instacart speeds up video production with Orange Logic DAM

How the world's largest online grocery service streamlined their workflows by switching DAMs

Instacart, the world's largest online grocery service, faced challenges with a disjointed digital asset management (DAM) workflow that created silos and inefficiencies. Their creative team was frequently interrupted to help other employees locate assets, slowing down production. They needed a scalable DAM solution from a vendor like Orange Logic to streamline workflows, empower self-service across departments, and provide a customizable brand portal.

By implementing Orange Logic's DAM software, Instacart centralized its assets, simplifying workflows through integrations with the Adobe Creative Suite and enabling self-service access for employees. The results included significant time savings for the creative team, faster production times, and a streamlined process for managing brand assets. Orange Logic provided the operational efficiency and scalable platform that Instacart needed to support its growth.

Instacart

Robert Paige

Creative Director