Case Study: GSK achieves £6M annual savings with Orange Logic’s OrangeDAM

GSK saves £6M annually with Orange Logic

GSK, a global biopharma leader, faced a challenge with fragmented data that prevented its teams from gaining clear visibility into content performance. This led to inefficient marketing spend and decision-making based on assumptions. To solve this, GSK partnered with vendor Orange Logic to implement its OrangeDAM platform to centralize asset management and enable data-driven insights.

The OrangeDAM solution provided advanced reporting integrated with Power BI, giving GSK unparalleled insights into asset usage and ROI. This enabled the optimization of content strategies and streamlined production planning. As a result, Orange Logic helped GSK save £6 million annually and $3 million within just six months by eliminating inefficiencies and making smarter investments.

GSK