Case Study: American Film Institute makes millions of assets searchable with Orange Logic DAM and AI

American Film Institute makes their collection more accessible with A.I.

The American Film Institute (AFI) faced a significant challenge in managing its vast, historically significant archive of film and media assets. With over a million photos, videos, and audio recordings siloed across disorganized servers, spreadsheets, and a single computer, their collection was incredibly difficult for staff to access and utilize. To centralize and make this content searchable, AFI partnered with vendor Orange Logic to implement their Intelligent Digital Asset Management (DAM) Platform.

Orange Logic's solution leveraged powerful AI features like facial recognition and auto-captioning to efficiently tag and index the massive archive. This made assets easily discoverable through an intuitive, self-service interface for AFI staff. The results were transformative, granting organization-wide access to the collection for the first time, drastically improving staff morale and efficiency, and empowering the archivist to enhance media quality. The AI-driven search also uncovered new connections across assets, unlocking greater value from their historical content.

American Film Institute

Emily Wittenberg

Archivist