Case Study: Umart boosts sales and ROAS with Orange Digital

Umart boosts ROAS 38% with Orange Digital

Umart, a recognized Australian technology retailer, faced the challenge of strengthening its online presence and driving measurable sales growth in a competitive market. To achieve higher performance through digital advertising, the company partnered with vendor Orange Digital to implement a comprehensive paid media strategy.

Orange Digital's solution leveraged Google’s advertising suite, including Search Ads, Shopping Ads, and AI-powered campaigns. This data-driven approach resulted in significant gains, including a 38% Return on Ad Spend (ROAS), a 42% increase in conversions, and a 22% reduction in cost per acquisition (CPA), thereby strengthening Umart's overall ROI by 40%.

Umart