Case Study: Tramontina boosts online sales with Orange Digital

Tramontina boosts online sales in 1 month with Orange Digital

Orange Digital partnered with Tramontina, a global manufacturer of premium products, to address its challenge of low online sales through its Shopify catalog in Australia. The client sought to significantly increase direct online sales to improve customer engagement and pricing control.

To boost online sales, Orange Digital implemented a strategic multi-platform paid media approach. This solution involved launching a combination of 10 Google Ads, PMAX, and Meta Ads campaigns timed around key calendar events. The strategy successfully increased conversation value, impressions, and reach, ultimately capturing consumer intention and boosting sales for Tramontina.

Tramontina