Case Study: Swissport improves recruitment efficiency with Orange Digital

Swissport transforms recruitment with Orange Digital over 2+ years

Swissport, a global leader in airport ground services, faced an ongoing challenge in recruiting a large and diverse unskilled workforce across Australia. To address this, they engaged vendor Orange Digital to provide a paid media strategy and execution to drive their recruitment initiatives and reach new applicants.

Orange Digital developed a strategy using targeted paid campaigns across non-traditional platforms like Google Ads, YouTube Ads, and display advertising. This innovative approach proved highly effective at attracting qualified candidates. After over two years of partnership, the collaboration expanded to an Orange 365 agreement, focusing on talent acquisition, paid advertising, and new video content creation, which drove remarkable growth and transformation for Swissport's recruitment process.

Swissport