Case Study: Sundale improves accessibility and user experience with Orange Digital

Sundale streamlines enrolment with Orange Digital in 10 steps

Sundale, a care provider, approached Orange Digital with the challenge of an inaccessible and confusing website. The site overwhelmed families and older Australians, failed to clearly present key information like pricing, and did not reflect the warmth of Sundale's brand, creating friction for users during a sensitive decision-making process.

Orange Digital rebuilt the website using a human-centred, accessibility-first approach. The solution featured clear pathways, simplified language, legible typography, and a guided enrollment flow to simplify a complex process. The new site, with its softer visual palette and people-led imagery, now accurately reflects Sundale's values. The outcome is an open and approachable website that empowers visitors to confidently connect with the care they need.

Sundale