Case Study: Singer Australia drives online sales growth with Orange Digital

Singer® Australia grows monthly revenue 158% with Orange Digital

Orange Digital was engaged by Singer Australia, a distributor of sewing machines and home appliances, to address a significant drop in online sales following the end of the COVID-19 pandemic. The challenge was to maintain strong sales by engaging customers online after the initial surge in ecommerce had subsided.

The solution involved an ecommerce-focused digital marketing strategy, a revitalized brand identity, and a modernized website built on BigCommerce. Orange Digital implemented ongoing SEO, paid media, email marketing, and social media campaigns. The results for Singer Australia included a 158% year-over-year growth in monthly revenue and a 14.40 return on ad spend with Google Ads.

Singer® Australia