Case Study: Novum builds a more loved school architects brand with Orange Digital

Novum forges deeper emotional connections with Orange Digital

Orange Digital partnered with Novum, a boutique architectural studio, to address a branding challenge. The studio's original brand failed to reflect its values, processes, and the inspirational design for which it had become known working with schools in Queensland.

The solution involved Orange Digital crafting a new brand identity and website that emphasized Novum's authentic approach. The new website incorporated motion graphics and video to create a more engaging experience. As a result, Novum forged deeper emotional connections with its school clients, better representing its vision to be Queensland's most loved school architects.

Novum