Case Study: Brian Bell Trade Electrical drives B2B ecommerce growth with Orange Digital

Brian Bell Trade Electrical launches 4,000-product ecommerce catalogue with Orange Digital

Orange Digital partnered with Brian Bell Trade Electrical, a major retailer and wholesaler of electrical equipment in Papua New Guinea, to overcome a significant challenge. Despite 40 years of success with a traditional store-based model, previous attempts to establish a B2B ecommerce store were unsuccessful. The client needed a comprehensive partner to design, build, and market a new digital platform to support their growth strategy and establish a stronger online presence.

The solution implemented by Orange Digital was a new B2B ecommerce site built on the WooCommerce platform, featuring over 4,000 products. Key functionalities included integration with the client's ERP system, tools for marketing and sending quotes, and innovative real-time customer communications via WhatsApp to serve remote areas with limited connectivity. Orange Digital continues to work with the client on conversion rate optimization and search engine optimization to refine the customer journey and drive ongoing growth in organic traffic and sales.

Brian Bell Trade Electrical