Case Study: ACCCO improves course enrolment and student experience with Orange Digital

ACCCO reduces enrolment drop-offs with Orange Digital

Orange Digital was engaged by ACCCO (Australian Child Care Career Options), a leading Australian training provider in early childhood education. The customer's challenge was an outdated and confusing website where critical information, particularly on course funding, was difficult to find. This poor user experience led to student confusion and a high drop-off rate during the enrolment process, which damaged their professional reputation.

The solution implemented by Orange Digital was a complete website redesign focused on clarity and usability. This involved simplifying navigation, integrating funding details into course pages with plain language, and creating a guided, step-by-step enrolment process. Orange Digital's work resulted in a clear and supportive experience for students, which successfully positioned ACCCO to build greater trust, reduce enrolment drop-offs, and support future growth.

Accco (Australian Child Care Career Options)