Case Study: ACCCO increases course enrolments with Orange Digital

ACCCO boosts enrolments 38% with Orange Digital

Orange Digital helped Accco, a leading provider of early childhood education and care courses in Australia, address its challenge of increasing student enrolments through digital advertising. The goal was to efficiently reach a motivated, career-focused audience and differentiate Accco from its competitors to drive measurable enrolment outcomes.

The solution implemented by Orange Digital utilized targeted Meta Ads and Google Ads campaigns. These leveraged interest-based targeting, niche audience segmentation, and precise demographic criteria to engage prospective students. This strategy resulted in a 38% increase in enrolments, a 28% reduction in cost per lead, and a 22% improvement in click-through rate.

Accco