Case Study: Zebra Technologies achieves accelerated partner sales and zero-downtime ordering with Oracle Cloud

Zebra Technologies accelerates growth with Oracle Cloud

Zebra Technologies, a Lincolnshire, Illinois–based maker of mobile data-capture devices, printers, RFID systems and related solutions, sells through more than 10,000 channel partners across 100+ countries. As digital engagement became primary during the pandemic, Zebra’s rapid growth exposed limits in its product selection, configuration, and order processes: it needed faster, more accurate ordering, consistent cross-application data, and always-available systems to protect sales and strengthen partner relationships.

Zebra moved to an integrated Oracle Cloud stack—including Oracle Commerce and CPQ, Autonomous Database, Oracle Analytics Cloud, and integration/migration tools—creating a single partner ecommerce and ordering dashboard with configurable SKUs, upsell widgets, automated orders, and complex quote capability. The deployment delivered near-real-time analytics, 1–2 second response times at scale, zero downtime, fewer support calls, and freed IT from database administration so the team could focus on strategic insights, improving partner experience and accelerating growth.

Zebra Technologies

David Zmuda

Director, Digital Commerce