Case Study: Procter & Gamble achieves quicker, smarter business decisions with Oracle Big Data Appliance (Oracle)

With Big Data, Procter & Gamble Gains Insights for Quicker, Smarter Business Decisions

Procter & Gamble, a global consumer‑goods leader with brands like Tide, Pampers and Gillette, faced a challenge turning massive, rapidly growing volumes of structured and unstructured data into timely business insight. The company needed a clearer, faster way to measure program success and respond to changing market conditions across R&D, supply chain and customer interactions.

P&G implemented Oracle Big Data Appliance with the Cloudera Hadoop ecosystem to integrate diverse data sources and begin analysis within days. The pre‑engineered solution accelerated data loading and integration, enabled reliable, scalable analytics at previously unattainable scales, and delivered faster time‑to‑value—helping the company make quicker, smarter decisions.

Procter & Gamble

Terry McFadden

Associate Director, Global Business Services