Case Study: Williams Comfort Products doubles quote volume and boosts sales with Oracle Configure, Price, and Quote Cloud

Williams Comfort Products Transforms Configure, Price, and Quote Process

Williams Comfort Products, a U.S. manufacturer of HVAC equipment based in Colton, CA, needed to replace a slow, paper- and Excel-based configure-price-quote (CPQ) process that limited sales velocity and visibility into open projects. The company sought an easy-to-use system to speed quote creation, improve customer service, and provide reliable data for forecasting and sales management.

By deploying Oracle Configure, Price, and Quote Cloud in four months, Williams automated its CPQ workflow and eliminated manual proposal work. The company doubled quote volume (from $40–$50M to $90–$100M), grew annual sales (from $5–$6M to $12–$15M), cut production time for 100-page proposals from days to seconds, and gained better forecasting, reporting, and scalable sales management.

Williams Comfort Products

Jerry Miller

Vice President