Case Study: WebContinental achieves scalable growth and 50% higher mobile conversion with Oracle Commerce Cloud (Oracle)

WebContinental grows faster and safer with Oracle Commerce

WebContinental, the online retail channel for Brazilian retailer Grupo Inforte, needed a more robust and scalable ecommerce platform to support massive growth. The company faced extreme traffic spikes (up to 10x during events like Black Friday), slow product cataloging, poor mobile shopping performance, and lengthy turnaround for site updates that hindered agility.

WebContinental deployed Oracle Commerce Cloud (Oracle Cloud CX, Oracle B2C Commerce, Oracle CX Sales), delivering a scalable, secure, and always-updated platform. The move increased mobile conversion by 50%, cut site-change turnaround to minutes, enabled rapid catalog expansion toward ~100,000 SKUs, eliminated two physical servers, and gave business and development teams greater independence to run promotions and improve customer experience.

WebContinental

Douglas Melo

Ecommerce Manager