Case Study: Vitamix builds customer loyalty and boosts orders and engagement with Oracle CrowdTwist Loyalty and Engagement

Vitamix builds customer loyalty with Oracle CrowdTwist

Vitamix, the family‑owned maker of high‑performance blenders, needed a way to deepen customer relationships in a category with limited direct interactions. The company wanted a loyalty program to encourage profile completion, social connections, and product registrations so it could build richer customer profiles and position Vitamix as a relationship brand.

In July 2019 Vitamix launched Vitamix Rewards on Oracle CrowdTwist (Oracle CX/Marketing), using APIs to integrate with reviews, email, and other apps. Members earn five points per $1 and are rewarded for social engagement, reviews, surveys, and recipe downloads, with points redeemable for products or charitable donations; topical campaigns (e.g., a March 2020 healthy‑made‑easy push with double points) drove engagement. The program has 150,000+ members, boosted product registrations 30%, recipe views 52%, average units per order 25% higher, and order values 31% higher, while capturing data for more personalized marketing.

Vitamix

Sarah Herrmann

Manager of Direct to Customer Marketing