Case Study: Vertiv achieves new revenue opportunities with Oracle Unity CDP

Vertiv finds untapped revenue opportunities using Oracle Unity CDP

Vertiv, a global provider of IT infrastructure equipment and services, was struggling with highly customized, disconnected customer experience systems and poor data quality that limited effective email marketing and sales campaigns. The company needed a way to uncover hidden revenue opportunities across its sales, marketing, ERP, CRM, and marketing automation data, and it used Oracle Unity CDP to address the challenge.

Oracle unified Vertiv’s enterprise data into complete customer and account profiles, giving the company confidence in lead quality and a single platform for activation. With Oracle Unity CDP, Vertiv can better identify opportunities in its install base, align sales and marketing, and create new revenue opportunities.

Vertiv

Martin Coulthard

Global Vice President