Case Study: Upskilled achieves 142% more website visits and doubled email revenue with Oracle Marketing Cloud

Upskilled Gets on the Road to Marketing Automation Utopia

Upskilled, an Australian registered training organization, faced growth limits with a two-person marketing team running one-size-fits-all campaigns, lacking personalization, dynamic content, efficient forms and reporting. The team struggled with lead leakage, falling conversion rates, inaccurate CRM data and an inability to scale.

Working with Marketing Cube, Upskilled implemented Oracle Marketing Cloud and integrated it with CRM, the JobReady student system and its website, adding landing pages, forms and progressive profiling. In six months the organic contact database grew 46% to over 54,000, website visits rose 142%, email click-throughs jumped 110%, email-driven revenue doubled and administrative time fell by 25 hours per month.

Upskilled

Michael Crump

National Marketing Manager