Case Study: Tsinghua University School of Economics and Management achieves 80% faster MBA application processing and improved student service with Oracle

Tsinghua University School of Economics and Management Processes MBA Applications 80% Faster Improves Student Service and Satisfaction

Tsinghua University School of Economics and Management (Tsinghua SEM), a leading Chinese business school, needed to centralize and secure student and alumni data, automate admissions and student-services workflows, and build a unified portal to improve process efficiency, staff productivity, and student satisfaction.

Using Oracle PeopleSoft (CRM for Higher Education and Campus Community) and Oracle WebLogic Portal, implemented in phased rollout with local partners, Tsinghua SEM gained end-to-end visibility of the student lifecycle and created a paperless portal for admissions and services. The school now processes MBA applications 80% faster, responds to inquiries and generates transaction reports 30% faster, improves student engagement and satisfaction, and boosts academic and administrative productivity through integrated workflows and automated notifications.

Tsinghua University School of Economics and Management

Zhu Yan

Associate Dean