Case Study: Grupo TrendFoods achieves sub-hour meal delivery and agile online ordering with Oracle Commerce and Oracle Responsys

TrendFoods speeds meal delivery with Oracle Commerce

Grupo TrendFoods, formed from the merger of China in Box and Gendai, is Brazil’s largest specialized fast-food and delivery group with more than 500 points of sale. The company aimed to modernize its customer experience by creating a stable, responsive omnichannel ordering system that could deliver fast, secure online purchases for everyday meals.

TrendFoods implemented Oracle Commerce and Oracle Responsys (part of Oracle CX) to provide an agile, secure platform and a partnership that included business and marketing support. The result was a streamlined, responsive shopping experience, faster end-to-end order processing—bringing order, payment, production and delivery to under an hour—and a marked improvement in team capabilities.

Grupo TrendFoods

Rosana Mayumi Kimura

Head of Technology and Innovation