Case Study: Trend Micro achieves 54% higher email revenue and increased renewals with Oracle Marketing Cloud

Trend Micro's Trigger-Based Marketing Boosts Revenue and Renewals

Trend Micro, a global leader in IT security, needed to stop customer churn and build deeper post-purchase relationships but faced no coherent communications strategy, a disconnect between customer data and technology, and limited personalization. The company set out to create a customer engagement strategy from scratch to improve engagement metrics and renewal rates.

Working with Oracle Marketing Cloud, Trend Micro implemented trigger-based, lifecycle-focused email marketing using modular templates and responsive designs to deliver timely, relevant content. The campaign drove a 63% increase in click-through rate, 46.54% renewal conversions and a 54% uplift in revenue from engaged customers, while enabling a culture of testing and ongoing optimization.

Trend Micro

Will Nunan

eCommerce Retention and Lifecycle Manager