Case Study: Travel Republic achieves 100% increase in email engagement with Oracle Marketing Cloud

Travel Republic Targets in Real Time to Create More Meaningful Customer Relationships

Travel Republic, an online travel retailer serving more than 3 million holidaymakers a year, moved away from a batch-and-blast email approach after recognising it had no CRM function, little personalisation or real-time triggering, and limited collaboration between marketing and IT. The company needed to make customer data live and accessible to build more meaningful, personalised relationships and win market share in a competitive travel market.

By partnering with Oracle Marketing Cloud and creating a dedicated CRM team, Travel Republic implemented trigger-based marketing automation and real-time targeted programmes. In three months they launched 15 real-time triggers (5x faster than average), doubled email engagement versus scheduled sends, and now deliver 15x more campaigns per week—enabling richer customer profiles, more personalised messaging and ongoing plans to cleanse and expand their database.

Travel Republic

Poonam Lolay

CRM Manager