Case Study: Tian An Life Insurance achieves 60% faster campaign launches and 40% faster time-to-market with Oracle WebCenter Sites

Tian An Life Launches Marketing Campaigns 60% Faster, Accelerates Time-to-Market by 40%, and Reduces Labor Cost by 30%

Tian An Life Insurance, a Beijing‑based insurer serving customers across China, needed to shift its e-commerce platform from sales‑oriented to customer‑centric. The company wanted to deliver personalized web content based on browsing and purchase behavior, give business users the ability to rapidly create and publish marketing materials without IT, and gain better customer insights to improve marketing impact and online sales.

By implementing Oracle WebCenter Sites (with partner ChinaSoft) and rolling it out in six months, Tian An Life enabled drag‑and‑drop authoring and a powerful rule engine for targeted content and segmentation. The result: marketing campaigns launch 60% faster, time‑to‑market improved 40%, labor costs fell 30%, site capacity rose to support ~2,000 concurrent transactions (vs. 200), and the company saw higher conversion, retention and overall sales.

Tian An Life Insurance

Du Pengfei

General Manager, IT Department